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Do you need a brand to cross the chasm?
Do you need a brand to cross the chasm? contributed by BL Recently, from a conference, an interesting question came to me during a presentation on a series of case studies associated with the...
View ArticleRide with the Marketing wave
The new marketing wave of Web 2.0. The Web 2.0 wave dictates that the new world of marketing includes podcasts, blogs, vlogs and wikis. But how many companies are actually using these now? One might...
View ArticleMuch Ado About Branding I : The Why of Branding
How do you let others know what your business is doing? For those who are involved in a business venture or social enterprise, you need to make people aware of what you are providing. Let’s use...
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Random Musings of the NUS Business School Ad
Some random musings about the recent controversial NUS Business School Ad from a marketing viewpoint. Author’s Disclaimer: The opinions from the author of this post is strictly personal and do not...
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World Cup 2006, Advertising and Influence
Of course, everyone is in World Cup 2006 fever at the moment. The scores, the players, the teams and the sponsors are moving across worldwide on your TV screen. We want to examine how an interesting ad...
View ArticleNew Media vs Old Media
A few days back, I came across an interesting post by Jack Yan entitled “New media’s next battle with old media“. The catalyst for this short post is reading Justin’s “Straits Times Stomp.com.sg...
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Can Singapore companies brand? YES!
Can Singaporean companies brand? Yes, they can and here is an example of a successful Singapore brand. Can Singapore companies brand? We know that 70% of the Singaporeans prefer global brands to local...
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You Have Been Exposed.
Think that your overly-friendly (read: crude) profiles online are just for friends? Not if you consider the wide-ranging accessibility of the internet these days. Read on to find out how you’re...
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SGE-E27 Event: “A Brand Paints A Thousand Words” in RJC
Beginning our first leg in RJC with a talk on branding, entitled A Brand Paints a Thousand Words, we share with you our thoughts on the presentation of the talk and event from the presenter’s point of...
View ArticleTop 100 World Brands and why I think they are there.
Business Week, together with InterBrand, has recently announced their top 100 brands. Here is what our resident contributor, Wannapreneur thinks about the top 100 brands and give his analysis why they...
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Get Wild, Singapore!
Hope that you have enjoyed a happy National Day. How did the marketing campaign for our NDP go this year? Good or Bad? Of course, our resident contributor, Bjorn Lee offers his views about the...
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A quick and dirty guide to branding yourself
When the word “brand” is mentioned, companies or objects usually feature as key examples. Easy ones like Apple, Coca-Cola, Audi spring easily to mind. But how about personalities? Yes, an individual...
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A quicker and dirtier guide of branding yourself
You have heard of a quick and dirty way of branding yourself from our resident contributor, Brian Ling aka Design Translator. In the first article, he first discussed the necessity and the know-hows...
View ArticleThe Dark Side of Marketing
Marketing has a strong propensity to lead any entrepreneur to the dark side. Brian Norris, defined marketing to be an “ongoing process of moving people closer to making a decision to purchase, use,...
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Beijing 2008 – Riding the Dragon
The Beijing Olympics 2008 is coming and it presents a lot of marketing opportunities for the Chinese entrepreneurs. Kenneth Wong, our resident contributor in Shanghai, shares on the general traits of...
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Interview with Peter Fisk, author of “Marketing Genius”
Recently, BL was invited by our partners High Browse Online from the National Library Board to conduct an interview with Peter Fisk, author of Marketing Genius. We share some interesting excerpts on...
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Branding for Startups (Important Stuff)
Of course, if you look at the top 100 brands last year in Business Week, none of the Asian ones was on the list. Branding has only just begun in Asian business culture. Our resident contributor, Der...
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How Asian Companies can Better Manage their Design and Branding
How are our best local companies doing in the area of branding and design? What are the best practices and strategies that they can adopt to take them to the next level? Our resident contributor,...
View ArticleBest Practices on Corporate Blogging
Yesterday during the BlogOut 2007! event, I chaired a discussion with various bloggers on the topic of corporate blogging from the small medium enterprises to the big corporations. Corporate blogging...
View ArticlePR Strategies for Start-Ups
Recently, I attended a gathering hosted by SG-Startups. Paddy Tan, CEO of Bak2u has started this group to facilitate meet-ups between entrepreneurs such that everyone can share their best practices and...
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